Website optimization

Fast, faster, fastest. If a website doesn’t load within 1 second, your potential customer will leave, and you’ll miss out on revenue. There are various buttons you can tweak to improve your website speed. These are often discussions with your hosting or development party. Let us have a 1-on-1 conversation with them, and together we’ll roll out a plan to significantly improve your website speed 🏎️.

Always offer multiple contact options, as some users prefer email while others prefer calling or messaging. After convincing your customers, it’s important to make it easy for them to get in touch. Contact options can include calling, emailing, chatting, messaging, or using contact forms. There are a few quick wins that you can implement✅

• Make phone numbers and email addresses clickable.
• Keep contact forms short.
• Ensure that a contact option is always visible (e.g., in the website header or as a floating button).

Sharing content is beneficial in multiple ways. On one hand, it showcases your expertise in your field, while on the other hand, search engines recognize and understand the text, enabling them to grasp what your company has to offer. By sharing relevant content and providing answers to users’ questions, you will witness website visitors transforming into potential customers and/or buyers, ultimately leading to increased revenue 💸.

Share your knowledge, establish authority within your industry, and create content based on the needs of your target audience. This is an ongoing process, and SUP digital is here to assist you in optimizing your website texts and providing full support in this regard. 👍🏽

If there’s one thing that provides valuable insights, it’s A/B testing. You can turn any assumption into an experiment and make informed decisions based on statistics. The ultimate goal is to achieve a higher conversion rate, resulting in more leads or revenue from your website. Here are examples of experiments:

Adding or removing elements ❌ ✅
Color usage 🟩 vs 🟦
Photography choice 🎆 vs 🎇
Long vs short copy ✍🏼
Call to action: “Contact us” vs “Call us”

When conducting an experiment, you set a goal, such as the number of pages viewed per user or revenue. Once the experiment is launched, 50% of all website visitors see the original website 🎇 while the other 50% see the modified version 🎆. After the experiment duration is complete, a conclusion is drawn based on the set goal. Did the original or the modified version generate more page views or revenue on the website? This way, if desired, you can run up to 10 experiments simultaneously and continuously improve your website. The final step is to brief the development team to implement the necessary adjustments so that the winning version is displayed to every visitor in the end. 👌🏽