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Content creation
Content plays an incredibly important and significant role in creating online visibility and discoverability. The content that SUP digital works with is an extension of a visual identity or marketing/communication plan and is essentially a digital representation of the company across various channels such as Instagram, LinkedIn, TikTok, Facebook, Google, and YouTube. Content creation is a specialized skill as it involves bridging the gap between ideas ๐ก, producing raw content ๐ธ, and ultimately delivering a polished end result ๐๐ฝ.
What is content creation?
In the world of online marketing, content creation refers to the process of creating various types and forms of content that can be used for online communication. Types of content include images, videos, carousels, animations, infographics, email templates, or plain text. Each digital channel has its own specifications. SUP digital provides advice on optimizing the use of content on digital channels.
What content do we need then?
In the digital marketing plan, we outline the most suitable content for each phase of the marketing funnel based on the defined KPIs. This includes determining the type of content, marketing message, and call-to-actions ๐ฃ. By doing so, we develop various content packages that align with the stage at which the target audience is in. The standard marketing phases we typically work with are See, Think, Do, Care, or Touch Tell Sell.
We are accustomed to working in various ways when it comes to content creation. Sometimes, complete assignments are entrusted to us from start to finish, but we also frequently encounter situations where a company already has existing content that requires edits โ๏ธ. Therefore, SUP digital can provide both advisory and execution services for content creation. Schedule a 1-on-1 session to discuss your content challenges and brainstorm potential solutions.
User-generated videos ๐คณ๐ฝ
At SUP digital, we have the ability to create various types of content, as we are versatile in our expertise within digital marketing. We can produce professional videos and photos, but we also frequently create simple “user-generated” content videos. This means no expensive sets, no costly extras, and no need to rent locations. You can simply grab your mobile phone and start filming yourself.
Papi Chulo videos
For the online marketing campaigns of Papi Chulo, we filmed our own content with the aim of capturing a popular artist that would create recognition and convey the atmosphere in just a few seconds. This video was used in campaigns for other editions, and the end result was that this video performed as one of the best ads in terms of ticket sales and ROAS (Return on Ad Spend) with an impressive ROAS of 4. ๐๐ป๐บ๐ฝ
GymTown videos
That’s great to hear! By creating content with the goal of inviting people to visit the new gym in Eindhoven, and promoting it through social media advertising, you were able to put the new location on the map. It’s fantastic that the video generated direct inquiries for a free trial class. This demonstrates the effectiveness of your content and advertising strategy in attracting potential customers and encouraging them to engage with your gym. Keep up the good work! ๐ช๐ฝ
Urbanjngl videos
A jungle feeling, right in your living room? You can achieve that with Urbanjngl houseplants, plant terrariums, and the most beautiful green and sustainable accessories for anyone with jungle fever, and it’s also ideal if you live in the city and don’t have a garden. These videos are used on Instagram, Facebook, Display, and YouTube, resulting in a ROAS (Return on Ad Spend) of 5(!).
Images that have performed well โ
It’s not just about the image or video; in fact, sometimes an ad consists solely of text. In such cases, it’s crucial to use concise and persuasive copy to encourage your target audience to click on your ad. For example, within SEA, you have short text ads. SUP digital specializes in writing relevant copy based on search behavior. Below are some examples from our clients:
Images in advertisements
Below is a selection of advertisements with individual images that have performed well. After conducting multiple tests with various images and captions, these are the winning ads. ๐ฅ
Short copy for ads
Campaign algorithms ๐ค perform best when multiple content types are provided. Therefore, we typically run campaigns with a mix of video, image, and carousel content. Some users engage more with videos, while others prefer images. By offering a variety of content types, we allow the algorithm to choose the most suitable one for each user. Here are some examples of images that have performed well:
Google Ads text ads
The following text ads are displayed at the top of Google when a user searches for one of the targeted keywords. These ads are purely text-based๐
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- Eventix.nl
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- Gedragvandeconsument.nl
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- Zakelijkeverzekering.nl
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- Lab-1.nl
Discussing content creation?
We would love to share more about our content creation approach and what it can mean for your business. Additionally, we can take care of all your content creation needs. Without good content, there’s no effective campaign. Would you like to have a discussion? Schedule a 1-on-1 session ๐๐ผ
