That’s what it’s all about. But those registrations don’t come automatically; potential buyers need to be introduced to the project first. A customer journey can look like this:
- Awareness: Introducing the project 📣
- Engagement: Creating buzz, likes, comments, and website visitors
- Information: Providing website content and videos ℹ️
- Encouraging interested individuals to register and submit their preferences✍🏼Sales have started🏡
Each phase has its own content and key performance indicators (KPIs). We believe in a multi-channel approach, meaning implementing this customer journey on platforms like Google, Instagram, Facebook, Display, and/or YouTube. On Google, people actively search for phrases like “new construction in city X” or “sustainable building in city Y,” and all these active search intents can be captured through advertising on Google, Display, and YouTube. On social media, predefined personas can be created based on interests such as “urban users with a sustainable lifestyle.” In the digital marketing plan, we determine this starting point and make data-driven decisions during optimizations to ultimately attract as many registrants as possible.
Questions? Schedule a 45-minute 1-on-1 session, and we’ll be happy to discuss your online marketing proposition within the real estate market!