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Data & web analytics

At SUP digital, we believe that data is the key to making smart decisions and running successful campaigns. Our Data & Web Analytics services are designed to provide businesses with insights into their digital performance, customer behavior and opportunities to grow. With a data-driven approach, we ensure your marketing campaigns are not only measurable but also optimized for maximizing your ROI.
DATA IMPLEMENTATION​
REALTIME KPI DASHBOARD
MAPPING THE CUSTOMER JOURNEY

DATA IMPLEMENTATION

It all starts with clean and accurate data. SUP digital implements advanced tracking tools such as Google Tag Manager, Google Analytics 4 and the Meta-pixel, as well as advertising pixels for platforms like Google Ads, YouTube, LinkedIn and TikTok. Using both browser-side and server-side tracking we ensure your data is complete and precise which will enable you to base strategic decisions and facts while maximizing the data provided to campaign algorithms. Our philosophy is simple: the more complete your data is, the better algorithms can optimize your ads for your potential customers. This reduces the need for assumptions based on personas and allows for smarter and data-driven targeting.

REALTIME KPI DASHBOARD

To provide continuous insights into your campaigns, we develop a dynamic & customized realtime KPI-dashboard. This dashboard gives instant access to critical data such as weekly user counts, expenses, revenue, generated leads and conversion rates. By keeping everything clear and accessible, you can respond quickly to results while maintaining utmost transparency for every euro invested.

MAPPING THE CUSTOMER JOURNEY

UNDERSTAND YOUR CUSTOMERS BETTER
We analyze the entire customer journey, which runs from the first interaction to conversion. By tracking events like page views, date selections, form submissions and payment processes, we identify your customers’ needs and behaviors. These insights help you to optimize the user experience and increase conversions.
AD IMPRESSIONS
PAGE VIEWS
PAYMENT AND CONVERSION
PRODUCT ENGAGEMENT

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