At SUP digital, we believe that data is the key to making smart decisions and running successful campaigns. Our Data & Web Analytics services are designed to provide businesses with insights into their digital performance, customer behavior and opportunities to grow. With a data-driven approach, we ensure your marketing campaigns are not only measurable but also optimized for maximizing your ROI.
It all starts with clean and accurate data. SUP digital implements advanced tracking tools such as Google Tag Manager, Google Analytics 4 and the Meta-pixel, as well as advertising pixels for platforms like Google Ads, YouTube, LinkedIn and TikTok. Using both browser-side and server-side tracking we ensure your data is complete and precise which will enable you to base strategic decisions and facts while maximizing the data provided to campaign algorithms. Our philosophy is simple: the more complete your data is, the better algorithms can optimize your ads for your potential customers. This reduces the need for assumptions based on personas and allows for smarter and data-driven targeting.
To provide continuous insights into your campaigns, we develop a dynamic & customized realtime KPI-dashboard. This dashboard gives instant access to critical data such as weekly user counts, expenses, revenue, generated leads and conversion rates. By keeping everything clear and accessible, you can respond quickly to results while maintaining utmost transparency for every euro invested.
