Hospitality marketing

Turn visibility into profitable direct bookings

The hospitality industry is built on atmosphere, experience and hospitality. Without a strong digital strategy, even the best location remains unnoticed. SUP digital helps hotels, restaurants and hospitality businesses grow through hospitality marketing that works. Content that resonates with guests and campaigns that drive direct bookings and reservations. With our data-driven approach to digital hospitality marketing, we build a strong online position that delivers results all year round.

Succesverhalen Uit de Praktijk

We tonen je graag hoe wij andere ondernemingen in de hospitalitysector hebben ondersteund bij het verhogen van hun boekingen en het uitbreiden van hun bereik.

Voor woonproject Nieuw Bergen in Eindhoven stond duurzaamheid centraal, geheel in lijn met de duurzame ambities van de stad. We realiseerden dit met een multi-channel campagne via Google, Display, YouTube, Facebook en Instagram.

Elements Living Amsterdam is een unieke woontoren aan de Amstel. Door actieve zoekintenties op te vangen in Google en op basis data gebaseerde look-al-like doelgroepen op Social Media hebben we voor Elements Living tegen een zeer lage ‘kosten per lead’ prijs registranten weten te werven.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non providen. Facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi.

What you can expect from us

To steer effectively, we rely on real-time dashboards that clearly display all key KPIs. This allows us to measure what works and what can be improved. Transparency enables us not only to look back, but also to optimize proactively based on concrete data.

What do we measure?

How do we optimize next?

We continuously analyze which channel, message and creative concept contributes most to growth. Our optimizations within online hospitality marketing include:

Weekly performance reviews using real-time dashboards and campaign adjustments
A/B testing of copy, visuals and audiences
Refining audience targeting based on behavior (retargeting and lookalikes)
Keyword optimization based on search volume versus conversion rate
Ongoing content optimization based on performance

Data & Dashboarding

Full transparency, always available

At SUP digital, we believe transparency in data is the foundation of strong collaboration. That is why you always have access to a real-time dashboard where you can track campaign performance at any moment.

No vague reports or unclear numbers, but insights into the metrics that truly matter.

For the hospitality industry, we developed a dashboard specifically tailored to hotels and restaurants. You instantly see:

How many bookings originate from campaigns
Which channels drive the highest conversions
How organic visibility and search behavior evolve

This keeps you in control of results and allows us to act faster and make well-informed decisions.

57% of marketers cite data quality as their biggest challenge.

Our hospitality dashboard provides one clear overview so every euro counts.

How our image ads make your hospitality business stand out

In hospitality, persuasion starts even before guests visit your website. Visuals determine whether someone keeps scrolling or makes a reservation immediately. We create imagery and copy that match your ambiance, target audience and positioning.

Why this works in hospitality

With years of experience, we know guests are guided by experience and trust. That is why we do not simply launch ads, but develop campaigns that align perfectly with the expectations and desires of your audience. Through our real-time hospitality dashboard, you always know what works and where optimization is needed.

Facebook ads

Instagram ads

Facebook ads

Instagram ads

Marketing strategy for hospitality

Increase reach and website traffic

We ensure maximum visibility for your restaurant or hotel and its brand experience. We deploy social media campaigns across Facebook, Instagram, TikTok and Pinterest to reach broader audiences, increase brand awareness and drive new guests to your website or reservation system. Our goal is to make your experience visible to the right audience from the very first touchpoint.

Generate interest and build trust

We help attract guests actively searching for a unique hospitality experience. SUP digital improves organic visibility through SEO and AI platforms such as ChatGPT, making your menu, packages and location easier to find. In addition, we run targeted Google Ads campaigns to guide high-intent visitors directly to your booking page.

Drive action and build relationships

We set up smart Display and YouTube remarketing campaigns to re-engage previous website visitors. This keeps your venue and experience top of mind during their decision process and stimulates concrete actions, from table reservations to overnight stays.

Marketing strategy for hospitality

Increase reach and website traffic

Generate interest and build trust

Drive action and build relationships

Frequently asked questions

How does SUP digital help restaurants and hotels generate reservations?

By building funnels where every step, from campaign to booking flow, is optimized for conversion.

Which channels work best for online hospitality marketing?

Google Ads for intent, Meta and TikTok Ads for reach, and SEO for long-term growth. The combination delivers the highest return.

Is online marketing really necessary for restaurants?

Yes. Guests orient themselves almost entirely online. Without visibility, you lose reservations to competitors.

How does hospitality SEO differ from standard SEO?

Hospitality SEO focuses on local intent, experience-driven searches and reservation-based keywords.

How quickly will I see results from digital hospitality marketing?

Ads often generate conversions within days or weeks. SEO typically takes three to six months for noticeable growth.

What the hospitality industry says about us

“SUP Digital has been fantastic to work with. They really know what they’re doing and helped our campaign run smoothly and effectively. Highly recommend their expertise!”

The Giri Café Ibiza

“Great collaboration. We received excellent advice and weekly clear reports with action points and optimizations. SUP thinks proactively and is not afraid to look beyond standard approaches. Everything focused on the best result. Highly recommended.”

Ron Blaauw

“Flexible, fast switching, great communication and strong expertise.”

‘T Taphuys Eindhoven

Gratis 30 minuten hospitality strategy sessie

Benieuwd hoe jij marketing nog beter kunt inzetten binnen jouw hospitalitybedrijf? In een korte online sessie kijken we samen waar kansen liggen om tijd te besparen, slimmer te werken en meer resultaat te halen uit je marketing.

Tijdens de sessie:

Laat je e-mail achter en plan je gratis hospitality strategy sessie

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