SUP digital specializes in developing and executing online event marketing strategies for companies, festivals, clubs and artists. Here’s how we approach it.
We know that event marketing is a world of its own. Promoting festivals and events online requires experience, structure and the right strategy. Just like any digital marketing journey, we start with a full marketing plan. This outlines everything from your goals and KPIs to the channels, funnel stages, audiences, content planning and budget.
We’ve been active in the scene for years, helping events of all shapes and sizes grow their audience across the country.
We connect event marketing directly to ticketing platforms, allowing us to send purchase data back to advertising channels. That way, we can measure the exact return. For example, €100 in ad spend and €300 in revenue equals a 3x ROAS. This kind of insight is key to understanding what content and channels actually work. Curious how we do this for We the 90’s, Papi Chulo or Bier en Big? Let’s plan a one-on-one.
Clubs thrive on strong visual campaigns. The secret to successful promotion lies in using the right mix of channels. From Google Search to Display and YouTube remarketing, and from Instagram awareness to TikTok engagement, it’s all about touchpoints that connect with your local crowd. What makes this effective is that clubs can advertise in a small radius around their venue, which keeps campaigns cost-efficient while boosting local awareness, site traffic and ultimately foot traffic to the club. Most clubs already have amazing content. It’s our job to make sure it reaches the right audience. Want to see how we’ve done this for RGB Bar and LAB-1? We’d love to share.
Online visibility for artists and bands stretches across multiple platforms. We help manage every channel with organic posts across Instagram, Facebook, TikTok, YouTube Shorts and X. A solid social media calendar supported by smart tools helps create consistency and saves time.
Artists often work with several parties, from record labels to booking agents and managers to copywriters. Everyone needs to know their role to keep the artist focused and worry-free. Topics we frequently support with organic and paid content include:
• Promoting new tracks or playlists on Spotify
• Announcing singles or album releases
• Sharing upcoming tour dates
• Content from (live) shows
• On the road
• Sharing updates from the studio
Each marketing plan zooms in on the goals that matter. Sometimes it’s about growing a fanbase, other times it’s about selling out shows or driving streams on Spotify. Whatever your focus, we’re here to help guide the strategy. Want to see how we support Weval? Let’s connect.
