Industry
Content production/ Post production
Ritchie Bros, a global leader in heavy equipment and truck auctions, offers a wide range of high-quality new and used machinery. To showcase their yard in Moerdijk and the extensive selection available, they opted for a professional corporate drone video. Using drone footage, we captured the impressive scale and versatility of their location. This content is utilized for various marketing purposes, such as online promotions, client presentations and social media. Additionally, this gives potential buyers and partners a detailed view of their offerings and expertise.
The challenge was to provide a clear and engaging representation of the size and capabilities of Ritchie Bros’ yard while informing potential clients about what Ritchie Bros has to offer. By leveraging drone filming, we were able to capture aerial footage of the yard, effectively showcasing its scale to potential buyers. Additionally, we used traditional cameras for close-ups of the machines, offering detailed visuals of the equipment available. Together with the Ritchie Bros team, we developed a script and shot list to professionally capture interviews and convey the company’s story powerfully.
SUP digital created a variety of content for this project. With high-quality drone footage, we captured the vastness and layout of the yard, providing viewers with an impressive overview of the site and its extensive inventory. Additionally, we filmed detailed close-ups of specific machines and vehicles to highlight the quality and features of the equipment.
Finally, we recorded interviews with Ritchie Bros team members to showcase the expertise and dedication of the company. These interviews offer a personal and professional perspective on the team behind Ritchie Bros and explain what makes the company unique in the industry.
This combination of drone footage, close-ups and interviews provided Ritchie Bros with a versatile set of marketing materials to inform, inspire and convince their clients.
Ritchie Bros purchased the following services:
