Real Estate Marketing

We connect your real estate to buyers

In a market where every impression counts, SUP digital puts real estate projects in front of the right audience with a strategic, data-driven real estate marketing plan. Whether it is new-build developments, high-end properties or large-scale area developments, we help real estate professionals with effective online marketing that delivers results.

Success stories from practice

We are happy to show how we have helped other real estate clients accelerate sales and expand their reach.

Voor woonproject Nieuw Bergen in Eindhoven stond duurzaamheid centraal, geheel in lijn met de ambities van de stad. Met een krachtige multichannel vastgoedmarketing campagne via Google search, Display, YouTube, Facebook en Instagram hebben we het project onder de aandacht gebracht bij de juiste doelgroep

Elements Living Amsterdam is een unieke woontoren aan de Amstel. Door actieve zoekintenties op te vangen in Google en op data gebaseerde lookalike-doelgroepen op Social Media hebben we voor Elements Living tegen een zeer lage CPL registranten weten te werven.

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For the residential project New Bergen in Eindhoven, sustainability was central, fully aligned with the city’s ambitions. Through a powerful multi-channel real estate marketing campaign across Google Search, Display, YouTube, Facebook and Instagram, we promoted the project to the right audience.

Elements Living Amsterdam is a unique residential tower on the Amstel river. By capturing active search intent in Google and using data-driven lookalike audiences on social media, we generated registrations for Elements Living at a very low CPL.

What you can expect from us

To steer effectively, we build real-time dashboards that clearly display all key KPIs. This allows us to measure what works and what can be improved. Transparency enables us not only to look back, but also to optimize proactively based on concrete data.

Wat meten we?

And how do we optimize next?

Based on these insights, we map the full funnel, from reach and interest to lead. As visualized in our strategy proposals, we ensure every channel (from Meta to Google Ads to ChatGPT) contributes to the bigger picture: generating qualified leads for high-end real estate. Per phase of the customer journey, we assess which channel is most effective and optimize accordingly.

Weekly campaign performance reviews
A/B testing of ads and visuals
Refining audience targeting (retargeting and lookalikes)
Keyword optimization
Continuous content and creative optimization based on real-time performance per channel

This ensures every channel in the real estate marketing plan delivers maximum return.

Data & Dashboarding

Transparency is central

At SUP digital, we believe openness about data is the foundation of strong collaboration. That is why you always have access to a real-time dashboard where you can track the progress of real estate campaigns yourself. No vague reports or unclear numbers, but insights into the metrics that truly matter.

For the real estate sector, we developed a custom dashboard that gives you instant insight into the performance of your listings, ad campaigns and search traffic. From cost per lead to SEO ranking growth, all data is clearly structured and accessible for both marketing teams and real estate agents.

This way, you stay in control of results and we can continue to steer towards growth together.

45 percent of all marketing data is inaccurate.

Our real estate dashboard provides one clear overview so every euro counts.

Hoe Onze Image Ads Jouw Vastgoed Laten Opvallen

How our image ads make your real estate stand out

In the world of high-end real estate, everything depends on first impressions. We create image ads that not only perform on Facebook, Instagram and other platforms, but are also tailored to the luxury real estate market. We combine ad copy that resonates with buyers looking for exclusivity with visuals that instantly grab attention.

Why this works in real estate marketing

With years of experience in real estate marketing, we know property buyers are guided by experience and exclusivity. That is why we do not simply launch an ad, but create campaigns that align seamlessly with this audience’s expectations. And of course, our real-time real estate dashboard keeps you fully informed about performance, so you always know where you stand.

Google ads

Facebook ads

Instagram ads

Marketing strategy

Increase reach and website traffic

We ensure maximum visibility for your properties and brand. With social media campaigns on Facebook and Instagram, we expand reach, strengthen brand awareness and drive high-quality traffic to your website. Our goal is to make your brand visible to the right audience from the very first touchpoint.

Generate interest and build trust

We help attract potential buyers who are actively looking for a reliable real estate partner. SUP digital improves your organic visibility through SEO and AI platforms such as ChatGPT, making both your listings and services easier to find. In addition, we run targeted Google Ads campaigns to guide high-intent visitors to your website.

Drive action and build relationships

We set up smart Display and YouTube remarketing campaigns to re-engage previous website visitors. This keeps your brand top of mind throughout their decision-making process and stimulates concrete actions, from contact requests to sales conversations. Our goal is more conversions, more leads and a sustainable relationship with the right audience.

Marketing strategy

Increase reach and website traffic

Generate interest and build trust

Drive action and build relationships

Frequently asked questions

What is a good monthly real estate marketing budget?

Real estate agents and developers typically invest €1,000 to €3,000 per month in a real estate marketing agency, depending on region, project size and target audience. This usually includes Google Ads, social media and SEO.

What is a good CPL for real estate ads?

CPL varies by segment (new builds, luxury homes, rental or sales). In real estate marketing, the focus is primarily on lead quality and conversion potential.

What works better, Google Ads or Meta Ads?

Google Ads captures direct search intent. Meta Ads builds reach and interest and supports visual remarketing. A strong real estate marketing plan combines both for maximum funnel coverage.

How do I generate more leads for my real estate agency?

Through a combination of SEO, SEA, social advertising, remarketing and conversion-focused landing pages. A real estate marketing agency like SUP digital can help you build a strong online real estate marketing approach.

How do I measure the ROI of my real estate campaigns?

With KPIs such as CPC, CPL, conversion rate, click-through rate and ROI, all visible in a personal real-time dashboard.

How long does it take for real estate SEO to deliver results?

On average, three to six months, depending on competition and content volume.

What the real estate industry says about us

“SUP digital is a great team with a lot of knowledge about paid advertising.”

High Tech Campus Eindhoven

“Marketing by SUP is guaranteed to hit the target.”

LAB-1

Gratis 30 minuten vastgoed strategy sessie

Benieuwd hoe jij marketing nog beter kunt inzetten binnen jouw vastgoedbedrijf? In een korte online sessie kijken we samen waar kansen liggen om tijd te besparen, slimmer te werken en meer resultaat te halen uit je marketing.

Tijdens de sessie:

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