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E-Commerce marketing

From visibility to scalable growth for your webshop

Successful e-commerce marketing is not just about driving more traffic. It is about attracting the right visitors and maximizing conversion and margin. As an e-commerce marketing agency, we help webshops grow through a smart combination of data, creativity and performance.
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Success Stories From Practice

Below are examples of how we have helped webshops increase revenue and expand their reach.
Voor woonproject Nieuw Bergen in Eindhoven stond duurzaamheid centraal, geheel in lijn met de duurzame ambities van de stad. We realiseerden dit met een multi-channel campagne via Google, Display, YouTube, Facebook en Instagram.
  • 831K profielen bereikt
  • 4M advertenties geserveerd
  • 35K klikken naar de website
  • Kosten per registratie van €7,75
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Elements Living Amsterdam is een unieke woontoren aan de Amstel. Door actieve zoekintenties op te vangen in Google en op basis data gebaseerde look-al-like doelgroepen op Social Media hebben we voor Elements Living tegen een zeer lage ‘kosten per lead’ prijs registranten weten te werven.
  • 440K advertenties geserveerd
  • CTR van 2,01% (ver boven FB benchmark)
  • 9K klikken naar de website
  • Kosten per registratie van € 3,49
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  • .... profielen bereikt
  • ..... advertenties geserveerd
  • CTR van ....
  • Kosten per registratie van € ....
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What you can expect from us

To steer effectively, we rely on real-time dashboards that clearly display all key KPIs. This allows us to measure what works and what can be improved. Transparency enables us not only to look back, but to continuously optimize based on concrete data.

What do we measure?

  • Clicks, sessions and impressions per channel (Meta, Google, SEO)
  • Conversion rate per campaign and product category
  • CPC (cost per click), CPT (cost per transaction) and ROAS (return on ad spend)
  • Website behavior: scroll depth, bounce rate, session duration and engagement

How do we optimize?

Based on data, we map the entire customer journey, from first visibility to repeat purchase. Each channel has a clear role. No fragmented efforts, but one cohesive e-commerce marketing strategy.
  • Weekly campaign performance reviews via real-time dashboards
  • A/B testing of ads, visuals and propositions
  • Smart audience segmentation (retargeting and lookalikes)
  • Keyword optimization based on search volume and conversion strength
  • Content and ad optimization per channel

Data & Dashboarding

Full transparency

At SUP, we believe transparency in data is the foundation for sustainable e-commerce growth. That is why you always have access to a real-time dashboard showing the performance of your campaigns and webshop. No vague reports or unclear numbers, but insights into the metrics that truly matter.
For e-commerce, we developed a custom dashboard that gives you instant insight into product performance, campaigns and sales channels. From cost per acquisition to conversion rate and revenue per channel, all data is clearly structured and accessible for both marketing teams and e-commerce managers.
This way, you stay in control of your results, respond quickly to trends and continuously steer towards growth.
45% of all marketing data is inaccurate.

Our e-commerce dashboard provides one clear overview, so every euro counts.

How our image ads make your webshop stand out

How our image adsmake your webshop stand out

In e-commerce, experience is everything, and it starts with the first touchpoint. With compelling copy that matches your audience’s motivation and visuals that instantly convey your brand’s look and feel, we ensure your webshop stands out in a competitive market.

Why this works for your webshop

With years of experience, we know that online shoppers are driven by experience and trust. That is why we do not simply launch ads, but develop campaigns that align perfectly with your audience’s needs and behavior. Through our real-time e-commerce dashboard, you always know what works and where optimization is needed.
Facebook ads
Instagram ads
Google ads
Instagram ads

Marketing strategy

Increase reach and website traffic

We increase your webshop’s visibility through targeted social advertising on platforms such as Meta, Instagram and TikTok. This allows us to reach new audiences and drive high-quality traffic to your webshop.

Generate interest and build trust

We help attract buyers who are actively searching for your products. SUP digital improves your organic visibility through SEO and AI platforms such as ChatGPT, making both product categories and brand experience more visible. In addition, we deploy targeted Google Ads campaigns to guide high-intent visitors directly to the right product pages.

Drive action and build relationships

Through remarketing via Display, YouTube and social platforms, we stay top-of-mind with previous visitors. This increases conversions, stimulates repeat purchases and builds long-term customer relationships.

Marketing strategy

Increase reach and website traffic

We increase your webshop’s visibility through targeted social advertising on platforms such as Meta, Instagram and TikTok. This allows us to reach new audiences and drive high-quality traffic to your webshop.

Generate interest and build trust

We help attract buyers who are actively searching for your products. SUP digital improves your organic visibility through SEO and AI platforms such as ChatGPT, making both product categories and brand experience more visible. In addition, we deploy targeted Google Ads campaigns to guide high-intent visitors directly to the right product pages.

Drive action and build relationships

Through remarketing via Display, YouTube and social platforms, we stay top-of-mind with previous visitors. This increases conversions, stimulates repeat purchases and builds long-term customer relationships.

FAQ

E-commerce marketing is the strategic use of online channels to grow a webshop in visibility, conversion and revenue. It combines webshop marketing, content, advertising and data into one system.
An e-commerce marketing agency helps webshops grow through strategy and execution. SUP digital acts as a long-term growth partner, not as a stand-alone executor.
For webshops that want to scale and maintain control over their marketing. Especially suitable for brands seeking structural marketing rather than one-off campaigns.
SEO improves visibility in Google. GEO (Generative Engine Optimization) ensures your webshop is mentioned in AI platforms such as ChatGPT.
No. We work with custom and modular collaborations, so webshop marketing always aligns with your goals without unnecessary components.
Yes. Many clients use SUP digital as their external e-commerce marketing team, with short communication lines and strategic involvement.

What the e-commerce industry says about us

“Finally a digital marketing agency that proactively thinks along and delivers strong solutions to grow Plevier Business Bags online.”
Plevier
“Fast, accurate, the right solutions and a lot of expertise.”
Lucifer Coffee
“Great collaboration with the SUP team on social ads and more. Keep it up.”
Lightyourbike

E-commerce case

Washdiscounter

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Use Cases

website content & advertising