E-commerce
Data & webanalytics / Digital marketing / Social Media organic / Content creation
Artefit, a brand specializing in compression clothing, faced the challenge of expanding its market presence and increasing sales on marketplaces such as Amazon and Bol.com. As an Amazon seller, they needed a scalable solution to efficiently manage product listings and run effective campaigns. SUP digital supported Artefit with a strategic approach, focusing on optimizing product listings, integrating the Amazon marketplace API with Channable and launching conversion-focused Amazon campaigns. The result? A significant boost in visibility and conversions.
The challenge was to implement a scalable structure for efficiently managing listings and campaigns. At the same time, it was crucial to increase product visibility and achieve a high return on ad spend (ROAS). Additionally, the technical integration between Amazon, Bol.com and Channable needed to enable seamless updates and automation of product information.
SUP digital developed a comprehensive strategy to help Artefit succeed on Amazon and Bol.com. First, all product titles, descriptions, and images were optimized with relevant keywords, such as “compression sleeves running” for Bol.com, “compression arm sleeve” for Amazon US, and “Waden-Kompressionsstrümpfe für Damen und Herren” for Amazon Germany, to improve the visibility and appeal of the listings. In addition, consistent bullet points and visuals made the information more accessible and easier for customers to process.
In parallel, we implemented Channable with the Amazon API to efficiently manage the listings. This technical integration ensured daily feed updates were processed automatically, saving time and reducing errors.
Additionally, targeted Amazon and Bol.com campaigns were launched, combining sponsored products and display ads to reach specific audiences and drive conversions. Campaigns were continuously optimized through data analysis and real-time dashboards. A/B testing revealed the best-performing product information and ad formats. This data-driven approach not only improved visibility and conversion rates but also established a scalable structure for Artefit to expand into multiple countries.
Artefit purchased the following services:
