In real estate marketing, sustainability plays a vital role. Today, people want homes that are gas-free, energy-neutral, climate-friendly and ideally located in a green environment. SUP digital is an agency specializing in marketing for real estate developers and brokers. We are passionate about helping you reach your target audience online in the most effective way possible.
The focus on sustainability in real estate marketing has never been greater. Homebuyers are consciously choosing sustainable new construction projects and critically evaluating how their future dream home is built. Nature-inclusive construction has become more popular than ever, requiring a tailored online marketing approach for the real estate sector.
SUP digital is a real estate marketing agency that helps you connect with this audience through the right content and strategies. Sustainability is part of our DNA and plays a central role in our marketing approach. Learn more about how we integrate sustainable marketing into our strategies and see the results we’ve achieved for projects such as Nieuw Bergen and Elements in collaboration with
Gewest13.
In today’s fast-changing real estate market, effective marketing for real estate agents is essential to stand out. It’s about highlighting each property’s unique selling points while telling a story that resonates with potential buyers.
This requires a smart strategy powered by AI and data-driven digital marketing. Think targeted social media campaigns, Google ads and SEO-optimized content that attracts potential buyers.
For real estate agents looking to enhance their visibility and boost sales, tailoring these strategies to the local market and specific audience needs is critical. SUP digital provides specialized marketing solutions to help agents effectively promote their listings.
Think of us as an extension of your team. We have the tools to create broad and relevant outreach to attract potential buyers. SUP digital takes your existing plans and translates them into digital marketing activities through a detailed digital marketing plan.
This plan includes goals, KPIs, messaging, required content, budgets and timelines which are all documented before we launch any online campaigns.
Once you’re satisfied with the plan we'll execute it with precision, ensuring your real estate project receives the attention it deserves.
Is the aim. But registrations don’t happen on their own—potential buyers need to be introduced to the project first. A customer journey might look like this:
• Awareness: Introducing the project.
• Engagement: Creating buzz with likes, comments and website visits.
• Informing: Sharing detailed content via the website and videos.
• Registration: Encouraging interested buyers to register and share their preferences.
• Sales Launch: Converting interest into sales.
Each phase requires tailored content and KPIs. We believe in a multi-channel approach, utilizing platforms like Google, Instagram, Facebook, Display and YouTube. For instance, Google ads can target active searches like “new construction in City X” or “sustainable building in City Y.”
On social media, personas can be created based on interests like “urban dwellers with a sustainable lifestyle.”
Our digital marketing plan sets the foundation, while optimizations driven by data help us attract as many registrants as possible.
For the Nieuw Bergen residential project in Eindhoven, sustainability was a key focus. Eindhoven is a city with ambitious sustainability goals and Nieuw Bergen aligns perfectly with these ambitions. We implemented a multi-channel approach with campaigns on Google, Display, YouTube, Facebook and Instagram. Here are some of the results:
831K profiles reached
4M ads served
Profiles on average 4,89 x reached
CTR of 0,87%
35K clicks to the website
Cost per registration: €7,75
Campaign duration: 12 months
Elements Living Amsterdam is a unique residential tower by the Amstel. By capturing active search intents on Google and leveraging data-driven lookalike audiences on social media, we were able to attract registrants at a very low cost per lead. Experience the unique project at elements-living.nl.
114K profiles reached
440K ads served
Profiles on average 3,87 x reached
CTR of 2,01% (well above FB benchmark)
9K Clicks to the website
Cost per registration of € 3,49
Campaign duration: 5 months
